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Each once in a while I am asked what are the primary steps in creating a podcast. Inevitably these customers think that a podcast is a significant enterprise that must be planned the same as any other studying content. They're shocked once I begin off by saying that you have performed most of the pre-work already!

What do I mean by pre-work?

It's all that stuff it is advisable to do before you create the learning content. You see a podcast must be thought of as an audio version of article marketing. It isn't really content on its own -- though it may be packed that way.

Instead it normally is used in assist of a enterprise (meaning selling a set of data products -- training, books etc.) A lot of the pre-work has already been done.

By the point you're ready to begin the Podcast creation it is best news podcast to already have:

1. Identified your goal audience. This includes making a profile of your perfect customer. The type of person that you just need to work with. With particulars of their needs, wants and habits.

2. Identified your target market's current issues, desires and fears.

3. Recognized a solution to resolve their problems, achieve their wishes or avoid their fears. This is specific system for using your core product to carry out one of many three motivators.

4. Planned your product mix. This is a list of all learning content products you will want to supply both for sales and for marketing purposes. Obviously a podcast would be identified as a type of studying content products.

At this point you will have already defined what you must do with your podcast, how long it will be, and the bottom format. Now you get to start out the process of making your podcast.

1. Identify the format of the specific podcast. While you may have already decided the format for the majority of your podcasts, it's essential to determine what format you will use for this podcast. Periodically you could wish to change from the usual format just to inject a little bit of change.

2. Identify the theme of the podcast. You may wish to inject new matters into the podcast primarily based on many alternative sources. The best supply, of course, is questions your viewers asks. If you're doing a column model format you may need to use a typical topic for all of the columns or you might need to hold them independent.

3. Design the podcast. Just as writing an article is made easier when you've got a list of points you want to make so is creating a podcast. However, not like an article which is easy, a podcast is a medium degree product. So that you all the time want to do it with a script. This script may be written in full or it can be written as a series of points. Nonetheless, you do it, you'll need an in depth script for every column in your podcast.

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